Villaitana Wellness, Golf & Business Resort – Benidorm
Villaitana Wellness, Golf & Business Resort
Scope of the work: Valuations, Strategic consultancy, Interim Management, Operator Search and Asset management
Description of the project
Project developed on a floor of 1,600,000m². This is a high-end resort, which involved an initial investment of 140 million euros initially made by the Starwood Hotels & Resorts group.
Due to high operating costs and in a destination with an average pricing market, this did not allow the insertion of a luxury product according to the rates foreseen in the business plan. Several banks and the property contracted the services of Horwath HTL to carry out the proper business plan and the execution of it.
After the negative accounting results, Horwath HTL managed to convert those numbers into positive and stabilized them, we started searching for an operator for the lease.
With the guarantee of Meliá Hotels International we obtained the approval of the plan by the financial institutions.
Status of the project: Completed