Welcome Beatriz

Beatriz Farias joins Horwath HTL as Director of Tourism

Date: 6. April 2022

Author: Horwath HTL Spain

Her main objective will be the development of the business area of ​​the public and institutional sector

Following the strategy of Horwath HTL‘s 2020 plan to incorporate independent firms and/or professionals to cover the firm’s core service areas and provide services worldwide and develop new lines of business in local markets, Horwath HTL has incorporated to its team Beatriz Farías as director of Horwath HTL, to lead tourism services in both public and public-private sectors. She will lead the practice and the team to develop destination planning and strategy projects, tourism sustainability plans, tourism product and experience design, destination marketing plans and technical assistance for the management of PSTD, tourism destinations and management entities. In addition to the transversal area for the management of NGUE funds.

With more than 20 years of experience, most of them dedicated to public sector projects: state, regional and municipal. Beatriz is a specialist in projects financed with national and European public funds and Funds from the InterAmerican Development Bank (IDB), linked to rural development, culture, heritage, leisure and tourism, at a national and international level.

Beatriz has declared her satisfaction at joining the firm, a world leader in hotel, tourism and leisure consulting. A professional opportunity within a company with the experience and value of HORWATH HTL where we can develop the tourism strategies that the future holds for us and address the new challenges of the tourism sector.

Crowe Global is a services firm, with more than 39,000 professionals, 794 offices and a presence in more than 145 countries. Crowe Global member firms are known for their local knowledge, extensive experience, international reputation and recognition as a high-quality audit, tax, advisory and consulting firm.

Silvia Martínez, head of Business Development at the firm, stated “it is a very important step for the firm and the confirmation of the importance of services in the public sector at a time like this, where we are working on different projects in the public sector -private”. Silvia works on research to identify independent firms and experts who want to join the project and strengthen both the traditional business lines (Planning & Development, Valuations, Asset Management, Tourism and Transactional Advisory), as well as all those that have been identified as having great potential for growth (HR, Marketing & Sales, Retail, Leisure and above all Digital Transformation).

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